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In the heart of Piemonte between the rolling hills of Alta Langa Astigiana and Alto Monferrato is the small Medieval town of Castel Rocchero where the Viotti family has been producing wine for seven generations. Viotti was one of the first producers to champion the Albarossa clone and bottle it as a monovarietal. To ensure the longevity of their vineyards, the Viotti family practices Integrated Pest Management to naturally control pest populations without damaging the environment surrounding the vines.

Each of Viotti's wines have a unique label, designed by a family friend and renowned artist, Walter Pozzebon, to exemplify the region, the wine, and the passion that goes into each bottle.